Lipton has always had a spot in the heart of Texas, but in 2018 they really wanted to show why the two make such a perfect pair. In creating a unique, illustration heavy, retail design that is catered for, and will only be seen by the Texas market, they would not only stand out from other brands but also show the people of Texas why Lipton is the only choice.
My Role: Design | Illustration
Creative Director: Chris Nazzaro
Art Direction: Aaron Schrade
Copy: Brandon Ma